Alaska has both "Alaskan" style local lodging and standard chain hotels. If you're looking for an Alaskan experience, stay in a real Alaskan business. You'll get to know people, and can gain insight into Alaskan life. However, if you know you won't be satisfied with anything other than standard accommodations, then stay in a larger hotel. You don't want to ruin your trip because you haven't matched your expectations with what is available.